Franprix and HighCo Shopper win a Marketing Innovation Award

1 JUIN 2011 - The French retailer Franprix, subsidiary of the Casino Group, and the communication agency HighCo Shopper were awarded the Marketing Innovation Golden Trophy for Pixiwallet, a NFC mobile couponing application

The first cityzi compatible couponing application was launched on November 2010 by Franprix in partnership with HighCo Shopper in three Marché Franprix in Nice.

The service enables cityzi mobile phones users to redeem dematerialized coupons from brands such as Canderel (Merisant), Coca-Cola (Coca-Cola), Coeur de Tournesol (Lesieur), Fleur de Colza (Lesieur), La Laitière (LNUF), Le Gaulois (LDC), Président (Lactalis)…

It is the first time in Europe a retailer launches such an application. Marché Franprix considers it a first step before deploying payement and loyalty mobile services in France.